Consumer Behaviour Towards Food Consumption

Consumer Behaviour Towards Food Consumption. Personal factors such as age, gender, education and income level. Let us understand the effect of psychological factors on consumer behaviour:.

Michael HeathCaldwell M.Arch 1948 Journal for the Use
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The consulting and accounting firm's june 2021 global consumer insights pulse survey reports a strong shift to online shopping as people were first confined by lockdowns, and then many continued to work from home. A consumer is a person who identifies a need or desire, makes a purchase and then disposes of the product in the consumption process. Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Focus on consumer behaviour in the online shop ping environment, but without consideration of the eff ects of the internet on th e different phases of consu mers’ decision process (darley et al.


This project research helps to find out what are the main factors that affect consumer behavior towards online shopping. The following are the objectives of the study; The purpose of this paper is to identify the main factors that affect consumer behaviour during the purchase and consumption of an existing food product in the market.

Other trends in this shift towards digital consumption include online shoppers being keen to find the best price, choosing more healthy options and.


Marketing factors such as product design, price, promotion, packaging, positioning and distribution. Let us understand the effect of psychological factors on consumer behaviour:. It helps them to yield information about how the consumers think, feel and choose their products.

Moreover, studying consumer behaviour helps in many aspects.


Consumer behaviour deals with the study of buying behaviour of consumers. Only consumers are protected per this act and any person, entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act. Durables such as refrigerators, washing machines, televisions and furniture are shared, and food is collectively purchased and cooked.

Understanding the theories and concepts of consumer behaviour helps to market the product or services successfully.


In india, the consumer protection act 1986 differentiates the consumption of a commodity or service for personal use or to earn a livelihood. A typical consumer’s utility is dependent on the consumption of agricultural and industrial goods, services, housing and wealth (grundey, 2009).no two of them are the same, as everyone is influenced by different internal and external. To understand the various perspectives of consumption, one needs to take an approach that combines the different dimensions of consumption for economic, symbolic purposes which combines with the overall.

The current focus of consumer research is on study of underlying needs and motives in taking purchase decisions, consumer learning process and attitude formation process.


To study consumer behaviour towards online shopping. Consumer behaviour nowadays companies are more concerned on individual consumer behavior. Consumer behavior is the study of the processes involved when individual or groups select,

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